I’m an integrated marketer driven to make results.
A bit more about me.
Foundation in Brand Storytelling
I started in large agencies like Grey and Havas, launching TV campaigns and global product rollouts for brands such as Procter & Gamble and TD Ameritrade. This gave me a strong grounding in brand positioning and big creative storytelling.
Bridging Creative, Digital, and Media
At AMP and Evoke, I expanded into digital and media, leading cross-channel programs for brands like Aquaphor and Plan B One-Step. I connected creative, content, and media to drive performance across the funnel.
Driving End-to-End Go-to-Market
At L’Oréal and now BeautySpace, I lead U.S. go-to-market strategy, media plans, and retailer activations that deliver growth. My strength is bringing creative, media, and retail together into fully integrated programs that move consumers to convert.