Brand Media Partnership Strategy
September 2023 - Brand Strategist, X
With Elon Musk’s relaunch of Twitter under X, the company has undergone some tumult and was looking to revitalize their brand partnerships’ strategy team. This position would work with potential advertisers about how to leverage X’s ability to connect in real time and create resonance with target consumers.
The Ask
Connect with College Football Fans
Imagine Coca-Cola’s Sprite was to engage in a National College Football Partnership. How could X help intercept fans before, after and during game day.
Insight-Driven Thinking
Go beyond simple data of stats and posts on X to discover true insights that make consumers sit up and engage.
Activate at Multiple “Altitudes”
X looks to THINK BIG. How can the ideas being proposed go beyond standard media formats. Don’t be afraid to propose new ways or features to leverage X.
