Employer Branding
August 2021 - Director of Employer Branding, Yotpo
An agency mindset is to be a lifelong leaner to raise to the occasion for new business and ever-changing client needs. When I was looking to leave agency, I came upon a position that would marry my love for developing talent and my passion for marketing & communications. Enter Yotpo, a fast-growing Israeli-based SAS, that was expanding globally and looking for someone to help craft their employer proposition in the face of a contracting labor market.
The Ask
Engaging Prospects
Show how you would go about finding the most relevant channels in the US to engage potential candidates and their respective prioritization.
Cohesion
Employer branding will sit within the Yotpo brand marketing team. Showcase how you drive cohesion amongst employer branding and larger marketing efforts.
Who & How
Find brands that you feel exemplify strong employer branding and what makes them work. Next, tell us how you plan to breakthrough with creative and unique approaches that capture candidates eyes.
