Product Positioning
February 2024 - Director of Product Marketing, Leaf Home
Carpentry and marketing are two of my life’s passions so, interviewing with a home enhancement company seemed like a natural fit. For the position, a case study was requested for energizing a minimal viable product in air purification. The product required a clear product proposition, enhanced content/storytelling and a tailored GTM strategy for this D2C channel.
The Ask
Product Positioning
Evaluate our current messaging on site for the product and category. Outline ideas and tactics you’d test in funnel to improve lead generation and conversion.
Target Consumer
Develop hypotheses on the target customer and approaches you will take to validate your core audience.
Marketing Strategy
Identify priority marketing channels for investment and why. Outline key audiences and campaign ideas for testing.
