Integrated Marketing
June 2023 - Marketing Director, Olafactory NYC
L’Oreal was my first foray going in-house and, after working in creative agency of records with a certain ferocity and speed, I have been left with a desire to do more with my experience. I seek to find a brand (large or small) with a challenger mentality. Olfactory NYC is a local start-up in the midst of expansion looking to grow and build its marketing team.
The Ask
Scope Our Efforts
Assess our current activities, marketing efforts and strategy. Show us how we could improve our efforts.
Create Impact
Find us “low hanging fruit” that we can implement immediately for growth.
Framework & Implementation
Based on what is currently available to you and the limited information you have, provide us a longer term strategy and how you would start implementing.
